Our Strategy

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Grow and Professionalize Educational Programming

Enablers:

A. Grow Volunteer and Professional Staff, Operations, and Services

B. Strengthen First Nations Partnerships 

C. Diversify Revenue Strategy

Evidence-Based Decision Making:

We are committed to rigorous scientific methodology, transparent data sharing, and decisions informed by evidence rather than ideology.

First Nations Partnerships and Reconciliation:

We recognize First Nations peoples as original stewards of these lands from time immemorial. We commit to authentic partnership rooted in mutual respect, shared vision, and genuine consent. We value Indigenous knowledge to inform our watershed activities.

We view reconciliation as central to environmental conservation.

Community Collaboration:

We believe that environmental stewardship is strongest when built on authentic relationships with community organizations, First Nations, academic institutions, and government agencies. Our work is community‑based and grassroots, relying on residents and First Nation community members and right holders who bring passion and expertise to our projects.

Learning Organization :

As a learning organization, we attract, retain, and develop top talent, enabling us to provide program excellence and leadership to our members. We embrace a culture of continuous learning and development. We encourage a growth mindset, supporting peer learning to create shared knowledge, skills, and agility. 

Environmental and Educational Leadership:

We strive for excellence in science, technology, and education. We view environmental education as essential to developing a new generation of watershed stewards.

Sustainable Stewardship:

We are committed to ecological restoration and protection of natural and cultural heritage, recognizing our responsibility to protect ecosystem integrity for future generations.

Transparency and Honesty:

We are accountable for all that we do, and we act in an ethical and honest way, upholding the trust of our members. We are transparent in our communications, operations, data management, financial reporting and in measuring our impact.

Financial Sustainability:

We are results-driven and fiscally responsible, balancing growth and financial strength. We are resourceful, efficient, and we recognize that responsible stewardship of our member assets is critical to our long-term organizational success.